LINESHEET›Compare
Brandboom helped define digital wholesale, and it is still a capable platform. But if per-seat pricing is stacking up, or you want an AI assistant working your buyer conversations, here is how LINESHEET compares and what switching actually involves.
LINESHEET is a modern Brandboom alternative built for fashion brands. Both platforms offer digital linesheets, a marketplace, and wholesale order management, but LINESHEET's paid plans are flat per brand while Brandboom's paid plans are typically billed per user (publicly listed at $99/user/mo and $179/user/mo as of 2026). LINESHEET Pro also includes a native AI sales assistant that answers buyer questions from your actual catalog, and direct orders on Pro carry a 0% platform fee.
Credit where it is due: Brandboom helped move wholesale off PDF attachments and popularized the digital linesheet. It is an established platform with a free plan, a marketplace, branded storefronts, and order management, and plenty of brands run wholesale on it happily.
The most common reason brands start searching for an alternative is the pricing model. Brandboom's paid plans are typically billed per user, publicly listed at $99/user/mo for Startup and $179/user/mo for Business as of 2026. That is manageable for a solo founder, but the moment a sales rep, a designer, or an assistant needs a login, the bill scales with headcount instead of results.
The second reason is AI. Retail buyers ask questions at all hours (sizing, MOQs, delivery windows, materials) and expect fast answers. Brandboom does not offer a native AI sales assistant today, so those conversations still depend entirely on you being at your desk. A growing set of brands wants the platform itself to carry part of that load with an AI sales rep grounded in the real catalog.
LINESHEET is an AI-powered wholesale platform and marketplace built specifically for fashion, apparel, accessories, footwear, jewelry, and lifestyle brands. You build a shoppable, mobile-first linesheet, approve which retailers see wholesale pricing, message buyers directly, and track every order from submitted through delivered with invoices attached. Verified retailers can also discover your brand through the marketplace and request access.
The pricing philosophy is deliberately simple: free to start, and paid plans (Grow and Pro) are flat per brand, not per seat, billed month-to-month with no annual contract. Direct orders on Pro carry a 0% platform fee, so the orders you generate through your own links and relationships stay yours. See the full breakdown on the pricing page.
Flat per-brand pricing
Paid plans are priced per brand, not per user. Add a sales rep or an assistant without adding a license.
AI sales assistant on Pro
Answers buyer questions using your actual catalog, pricing, and MOQ rules, and drafts replies, follow-ups, and reorder nudges.
0% direct-order fee on Pro
Orders from retailers you bring through your own linesheet links carry no platform fee on Pro.
Marketplace discovery
Verified retailers browse the marketplace, find your brand, and request access, giving you pipeline alongside the links you share directly.
Shopify import and sync
Import products from Shopify and keep your wholesale catalog consistent with your store, without re-entering styles.
Orders, invoices, and shipping
Statuses from submitted to delivered, invoices attached, reorders supported, and shipping labels bought and tracked inside the platform.
On the surface the platforms cover similar ground: both offer a digital linesheet builder, wholesale order management, branded storefronts, a public marketplace, and a free plan. If your checklist stops there, either tool can run a wholesale channel, and Brandboom's years in the market mean many buyers have seen its linesheets before.
The differences show up in the operating details: how the price scales as your team grows, whether the platform can answer buyers when you are busy, and what a direct order costs you in fees. We keep a feature-by-feature breakdown in the LINESHEET vs Brandboom deep dive, and a wider look at NuORDER, JOOR, and Faire on the comparison hub.
There is no long implementation. Rebuild your linesheet by uploading a CSV or adding products manually with prices, MOQs, sizes, colors, and cover imagery, then organize everything into sections and share a single link. If you want to feel the builder before committing, the free linesheet builder works without an account.
If your products already live in Shopify, it is even faster: connect the store, import the catalog, and your Shopify wholesale linesheet stays consistent with what you sell at retail, while wholesale-specific details like MOQs and wholesale prices layer on top.
Your retailers do not need to install or learn anything. They open the link, request access, and order inline once approved. And because LINESHEET is free to start with month-to-month paid plans, the lowest-risk path is to run it alongside Brandboom for a season, send the new link to a few buyers, and let the results make the call.
| Criterion | LINESHEET | Brandboom |
|---|---|---|
| Digital linesheet builder | ||
| Wholesale order management | ||
| Public marketplace | ||
| Free plan | ||
| Paid plan pricing | Flat per brand | Typically per-seat |
| AI sales assistant | Pro plan | No native AI today |
| Direct-order fee on Pro | 0% | Plan-based |
Teams outgrowing per-seat pricing
More than one person touches wholesale. On flat per-brand plans, adding a sales rep, designer, or assistant does not add a license fee.
Brands that want AI in the sales flow
On Pro, the AI assistant answers buyer questions from your real catalog, pricing, and MOQ rules, and keeps follow-ups moving.
Shopify-first brands
Your products already live in Shopify. Import them, layer on wholesale pricing and MOQs, and keep both channels consistent.
Founders comparing before committing
Start free, rebuild your linesheet in an afternoon, and run LINESHEET alongside your current platform before deciding.
Yes. Brandboom and LINESHEET both offer digital linesheets, a public marketplace, order management, and a free plan. The practical differences are the pricing model (LINESHEET's paid plans are flat per brand, while Brandboom's are typically per-seat), a native AI sales assistant on LINESHEET Pro, and a 0% platform fee on direct orders on Pro.
Both platforms have a free plan. Brandboom's paid plans are typically per-user, publicly listed at $99/user/mo for Startup and $179/user/mo for Business as of 2026, while LINESHEET's paid plans (Grow and Pro) are flat per brand, month-to-month, with no annual contract. For teams with more than one person working wholesale, flat pricing usually wins the math.
There is no one-click import, but rebuilding is fast. Upload your products by CSV or add them manually with prices, MOQs, sizes, colors, and imagery, organize them into sections, and share the new link. Most brands can rebuild a linesheet the same day they sign up.
Brandboom does not offer a native AI sales assistant today. LINESHEET Pro includes one: it answers retailer questions using your actual catalog, pricing, and MOQ rules, and drafts replies, follow-ups, and reorder nudges so buyer conversations keep moving while you focus on production.
Yes. LINESHEET runs a public wholesale marketplace where verified retailers discover brands and request access. Wholesale pricing stays gated, so only retailers you approve see prices and place orders, and the marketplace works alongside the direct linesheet links you share yourself.
No. Retailers open your linesheet link in any browser, request access, and place wholesale orders inline. The experience is mobile-first, there is nothing to install, and it works the same whether a buyer found you in the marketplace or through a link you sent directly.
On the Pro plan, direct orders (the retailers you bring through your own links and relationships) carry a 0% platform fee. Paid plans are flat per brand rather than per seat, and there is no annual contract. Full details are on the pricing page.
Yes. LINESHEET is free to start, and you can even build a linesheet with the free linesheet tool before creating an account. Paid plans add capacity and features like the AI sales assistant on Pro, and you can upgrade month-to-month whenever wholesale picks up.
Create your digital linesheet, connect with verified retailers, and manage every wholesale order in one place. Free to start.