Turn your Shopify store into a wholesale linesheet

Why Shopify alone is not a wholesale channel

Shopify is excellent at what it is built for: selling to consumers. But wholesale is a different transaction. Retail buyers expect a digital linesheet with wholesale prices, minimum order quantities, size runs, and delivery details — and they expect those prices to stay private. A standard Shopify storefront typically does not include private wholesale pricing, MOQs, retailer approvals, or PO-style order flows out of the box.

So most brands improvise. They export products into a PDF linesheet that goes stale the week after it is sent, take wholesale orders over email, and track buyers in a spreadsheet. Or they spin up a second password-protected storefront and inherit a second catalog to maintain. Either way, the wholesale channel ends up slower and messier than the retail one.

The fix is not replacing Shopify — it is adding the wholesale layer Shopify was never meant to be. LINESHEET connects to your store, imports your products, and handles everything B2B: the linesheet, the private pricing, the approvals, the wholesale order management, and the buyer conversations.

From Shopify catalog to shoppable linesheet

The flow is deliberately simple. Connect your Shopify store, import your products, and your catalog appears in LINESHEET with images and details intact — no CSV wrangling, no re-entering styles. From there you set the wholesale terms buyers need: wholesale price, MOQ, sizes, and colors per product.

Then you build the linesheet itself: organize products into sections, add cover imagery, and publish a shoppable, mobile-first link. Buyers open it on a phone in a showroom or a laptop in a buying office, browse the collection, and place the wholesale order inline. If you want to see how the builder feels before connecting anything, the free linesheet builder lets you try it without an account.

One catalog, two channels

The quiet killer of wholesale operations is catalog drift: the products in your store say one thing, the PDF you sent buyers last month says another, and someone orders a style you discontinued. Keeping Shopify as the single source of truth solves that. Your team updates products once, in the system they already use, and the wholesale side stays consistent through sync.

That one catalog then works two channels at once. Shopify keeps selling retail to consumers. LINESHEET sells wholesale to retailers — through direct linesheet links you share with your existing stockists, and through a marketplace where verified retail buyers discover brands and request access. Direct relationships and new demand run off the same products, without a second storefront to babysit.

Private pricing, approvals, and everything after the order

Wholesale pricing on LINESHEET is approval-gated by design. Retailers request access, you approve them, and only then do they see wholesale prices and get the ability to order. Built-in messaging keeps buyer conversations attached to the relationship instead of scattered across inboxes, and on the Pro plan an AI sales assistant answers buyer questions using your actual catalog, pricing, and MOQ rules — and drafts follow-ups and reorder nudges when you are heads-down on production.

After the order, the platform keeps going: statuses from submitted through delivered, invoices attached to every order, reorders for returning stockists, and shipping labels you can buy and track inside the platform. LINESHEET is free to start with flat per-brand pricing on paid plans — see pricing for details, or see how it stacks up against other wholesale platforms on the comparison page.