LINESHEET›Compare
The Faire alternative for brands that want control
Faire brings real marketplace demand — but your products, pricing, and buyer relationships live inside Faire's experience. LINESHEET is the alternative for fashion brands that want to own the linesheet, the relationship, and the terms, without giving up discovery.
What is a good Faire alternative for brands?
LINESHEET is a Faire alternative built for fashion brands that want to own their wholesale channel. You create a shoppable digital linesheet under your own brand, keep wholesale pricing gated behind retailer approvals, message buyers directly, and manage every order through delivery. Verified retailers can also discover you through LINESHEET's marketplace, so you keep the demand side without giving up the relationship.
Why brands go looking for a Faire alternative
Credit where it is due: Faire built the modern wholesale marketplace and brings genuine retailer demand, particularly in gifts, home, and general categories. For plenty of brands, the first wholesale order they ever receive comes through Faire, and it can remain a productive channel for years.
The tradeoff is structural. Faire is a marketplace, not brand-owned software — your products live inside Faire's branded experience, the buyer relationship runs through Faire's system, and Faire typically charges commissions on marketplace orders per its published rates. That deal makes sense while you are being discovered. It gets harder to accept once buyers you could serve directly keep transacting through a channel that sits between you and them.
Fashion brands feel this most. Wholesale in apparel runs on a linesheet — styles, wholesale prices, MOQs, sizes, colors, and delivery windows presented under your brand. A marketplace product tile is not a linesheet, and a marketplace inbox is not a relationship you own.
What LINESHEET does differently
LINESHEET is an AI-powered wholesale platform and marketplace built for fashion — apparel, accessories, footwear, jewelry, and lifestyle brands. The starting point is not a listing inside someone else's storefront; it is your own shoppable, mobile-first digital linesheet that buyers open as a link and order from directly. You can build a free linesheet without creating an account to see how it works.
Around that linesheet sits the rest of the wholesale stack: retailer access approvals so only verified buyers ever see wholesale pricing, direct messaging with every buyer, order management with statuses from submitted through delivered, invoices, reorders, and Shopify import so your catalog never drifts out of sync with your store.
Brand-owned linesheet and storefront
Your linesheet is a shareable link under your brand — cover imagery, sections, product detail with price, MOQ, sizes, and colors. Buyers experience you, not a marketplace.
Approval-gated wholesale pricing
Wholesale prices stay private. You approve each retailer before they can see pricing or place an order, so your terms never leak to the public.
Direct retailer messaging
Every conversation with a buyer happens directly between you and them, inside the platform, attached to the relationship you keep.
Marketplace discovery on top
Verified retailers browse the LINESHEET marketplace and request access to your brand — new pipeline that still lands in your own linesheet.
Shopify import and sync
Pull products in from Shopify and keep the wholesale catalog consistent with your store instead of maintaining two product lists.
AI sales assistant on Pro
Answers buyer questions from your actual catalog, pricing, and MOQ rules, and drafts replies, follow-ups, and reorder nudges.
Marketplace demand without giving up the relationship
The honest version of this comparison is that marketplace demand and relationship ownership are both worth having, and most platforms make you pick one. Faire is strong on the demand side; pure software tools leave you to find every buyer yourself. LINESHEET's answer is to combine them: your direct retailers order through your linesheet on your terms, while the marketplace introduces verified buyers you have not met yet — and those introductions become direct relationships, not permanent intermediated ones.
That also means this does not have to be a rip-and-replace decision. You can keep Faire running for the categories and buyers where it performs, and use LINESHEET as the system of record for their own wholesale channel. If you want the line-by-line breakdown, the LINESHEET vs Faire deep dive covers features and fees side by side, and the comparison page puts it next to the other major wholesale platforms.
Pricing built for brands, not per-order lock-in
Marketplace economics scale with your success: the more a relationship transacts, the more the channel between you costs. LINESHEET's model is the opposite. It is free to start, paid plans (Grow and Pro) are flat per brand — not per seat — with no annual contract, and direct orders on Pro carry a 0% platform fee. Current plan details are on the pricing page.
For a fashion brand, the practical difference shows up in your best accounts. A stockist who reorders every season through your own linesheet is pure margin on Pro, and the software cost stays flat whether you add one buyer or fifty. You are paying for tooling, not renting access to your own relationships.
| Criterion | LINESHEET | Faire |
|---|---|---|
| Brand-owned linesheet builder | Limited | |
| Branded storefront | Limited | |
| Approval-gated private wholesale pricing | Runs inside Faire's system | |
| Public wholesale marketplace | ||
| Direct retailer messaging | ||
| Native AI sales assistant | Pro plan | — |
| Fees on marketplace orders | See pricing | Typically commission-based |
| Built specifically for fashion | Broader categories | |
| Per-seat pricing |
Who this is best for
Brands already selling on Faire
Faire works as a discovery channel, but your repeat buyers should not live behind a marketplace forever. Move direct relationships to your own linesheet and keep both running.
Fashion brands that need real wholesale tooling
Apparel wholesale needs MOQs, size runs, private pricing, and a proper linesheet — not a general-purpose product feed. LINESHEET is built for exactly that.
Brands protective of pricing and identity
Your wholesale terms are competitive information and your storefront is your brand. Approval-gated pricing and a brand-owned linesheet keep both under your control.
Shopify-first brands
Your products already live in Shopify. Import them, publish a wholesale linesheet, and keep the catalog consistent across retail and wholesale.
Frequently asked questions
What is a good Faire alternative for fashion brands?
LINESHEET is a Faire alternative built specifically for fashion, apparel, accessories, footwear, jewelry, and lifestyle brands. Instead of listing inside a marketplace's branded experience, you build your own shoppable digital linesheet, approve which retailers see wholesale pricing, message buyers directly, and manage orders through delivery — and verified retailers can still discover you through LINESHEET's marketplace.
How is LINESHEET different from Faire?
Faire is primarily a marketplace: brands list products and buyers shop inside Faire's experience. LINESHEET is brand-owned wholesale software with a marketplace built in — you get a real linesheet builder, approval-gated wholesale pricing, direct retailer messaging, Shopify import, and order management, plus marketplace discovery on top. The relationship and the pricing logic stay yours.
Can I use LINESHEET and Faire at the same time?
Yes, and many brands should. Faire brings real marketplace demand, especially in gifts, home, and general categories. A natural setup is Faire for net-new discovery in those channels and LINESHEET for your direct retailer relationships, your own linesheet link, and fashion-specific wholesale workflows.
Does LINESHEET charge commissions like Faire does?
Faire typically charges commissions on marketplace orders per its published rates. LINESHEET starts free, paid plans are flat per brand rather than per seat, and direct orders on the Pro plan carry a 0% platform fee. Full details are on the pricing page.
Do retailers see my wholesale prices on LINESHEET?
Only if you approve them. Wholesale pricing on LINESHEET is gated behind retailer access approvals, so only verified, approved retailers can see wholesale prices and place orders. You can still share a public-facing linesheet link while keeping the numbers private.
Can I import my Shopify products into LINESHEET?
Yes. LINESHEET imports products from Shopify and keeps your wholesale catalog consistent with your store, so you are not re-entering styles, sizes, and colors by hand. Your Shopify store stays the source of truth while the linesheet handles wholesale.
Does LINESHEET have a marketplace like Faire?
Yes. LINESHEET includes a public wholesale marketplace where verified retailers discover brands and request access, and it works alongside your direct linesheet links. The difference is that discovery leads back to your own linesheet and your own buyer relationships rather than living entirely inside a third-party experience.
Is leaving Faire a mistake for a wholesale brand?
Not necessarily leaving — rethinking the mix. Faire is good at what it is built for and brings marketplace demand many brands could not generate alone. The mistake is running your entire wholesale business through a channel you do not control. Owning your linesheet, your pricing, and your retailer relationships gives you a base that no marketplace policy change can take away.
Own your wholesale channel
Build your digital linesheet, approve your retailers, and manage every wholesale order under your own brand — with marketplace discovery built in. Free to start.